Aurora Cannabis launches Canada’s first vape-ready, high-potency CBD oil cartridges

(Photo: John Caroro/Unsplash)

Aurora Cannabis Inc. says it has received Health Canada approval to sell its innovative, high-potency, vape-ready CBD oil product line.

Launched Monday under the brand Aurora Cloud, the first products released contain over 550mg of CBD and less than 30mg of THC, Aurora says it’s rhe only vape-ready CBD products legally available in Canada.

This is the first of a broader line of full-spectrum cannabinoid-based, vape ready cartridge products the Company intends to launch in the future.

“Being the first LP (licensed producer) to launch a vape-ready CBD-rich product for the rapidly growing medical and wellness markets reflects our continued leadership in developing and rapidly commercializing product innovations, providing us with an important competitive advantage,” said Terry Booth, Aurora CEO. “We identified a significant unmet market need, and our technical and regulatory teams rapidly executed on this opportunity. We are very proud of this accomplishment by our teams, and will continue to leverage our leadership in executing on our strategy to develop a robust portfolio of high value-add, higher-margin products for all markets and jurisdictions that we participate in.”

Aurora says it will initially focus on distribution to medical patients.

But, it is anticipated that Aurora Cloud products will soon be available to the wellness segment of the adult use market.

Being produced at Aurora Mountain, one of the Company’s two EU GMP certified production facilities, Aurora also intends to introduce Aurora Cloud products to international markets where these products are or will be permissible.

Dr. Shane Morris, Vice President of Product Development and Regulatory Affairs, said “product innovation and the ability to successfully navigate the regulatory landscape are core capabilities required for competitive differentiation and future success in the rapidly evolving cannabis markets. Aurora Cloud was developed with the domestic and global medical/wellness markets in mind, and we are intent on rapidly introducing these products to other jurisdictions.”

The company says Aurora Cloud was developed ‘in response to unmet demand in the legal medical cannabis market to provide more flexibility in how cannabis can be consumed.”

Production of Aurora Cloud is based on proprietary extraction and processing techniques, delivering a vape-ready cartridge that can be used with a generic 510 threaded vape battery pack.

The first batch of Aurora Cloud cannabis oil cartridges are made with non-gamma irradiated CBD flowers, and will initially be sold in one-gram units, priced at $75 per unit ($52.50 per unit for compassionate pricing patients).

Like all Aurora products, Aurora Cloud cartridges come with publicly available, independent laboratory analysis reports on cannabinoid potency, terpene profile, and pesticide and contaminant screening.

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