The Canadian Safe Boating Council and cannabis company Muskoka Grown have launched a “smoke safe” consumer awareness campaign focused on boating sober and responsible cannabis consumption.
Their fitting slogan is “keep your green on shore.”
“Launching ahead of Safe Boating Awareness Week (May 18-24), the two organizations are taking a collaborative approach to the messaging the CSBC has always shared with the boating community – that it is never okay to be impaired on the water, including boating high by consuming cannabis,” a release notes. “The kick-off will promote safe boating practices and responsible cannabis use to boaters who take to the water in everything from canoes to kayaks to powerboats.”
Muskoka Grown CEO David Grand noted boating is one of the country’s most universally enjoyed pastimes, with about half of all Canadians participating in the activity each year.
“With the boating community so prevalent in Muskoka, it was a natural fit for us to partner with the CSBC and maximize the reach of our cannabis education efforts to raise awareness about safe cannabis consumption on the water,” said Grand.
Thank you to everyone who came out to Southeast corner of False Creek and helped us celebrate the launch Safe Boating Awareness Week! We look forward to seeing you all next year! pic.twitter.com/7QgZS1vjuu— CSBC (@CSBCCANADA) May 19, 2019
John Gullick, chair of the Canadian Safe Boating Council, said the partnership “gives us the opportunity to reach millions of Canadians and generate awareness surrounding the effects of cannabis and impacts of boating high.”
“We encourage everyone on the water this summer to make responsible choices and educate themselves on responsible cannabis use to prevent the risks and dangers of impaired boating,” said Gullick.
The initiative aims to highlight the importance of safe boating by asking people to take the pledge to not boat high during Canada’s first summer of legal recreational cannabis. To take the pledge, consumers can visit www.dontboathigh.com.