Emmy Award-winning television show host Martha Stewart has partnered with Canopy Growth and Sequential Brands on CDB product lines for both humans and animals.
Stewart has joined the company in an advisory role to “assist with developing and positioning a broad new line of product offerings across multiple categories,” according to a release.
“Along with a deep understanding of what consumers in the United States and around the world want, Martha has been one of the most vocal advocates for animals, championing the health and wellness of pets and farm animals alike,” the release continues. “With several clinical trials underway, Canopy Growth will be leaning on Martha’s vast knowledge of consumer products while exploring the effectiveness of CBD and other cannabinoids as they relate to improving the lives of both humans and animals.”
Stewart says she is “delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living. I’m especially looking forward to our first collaboration together, which will offer sensible products for people’s beloved pets.”
Canopy Growth Chairman and co-CEO Bruce Linton says Stewart is “one of a kind and I am so excited to be able to work alongside this icon to sharpen our CBD product offerings across categories from human to animal.”
As previously reported in January 2019, Canopy Growth has developed product offerings specific to hemp-derived CBD and the company says it “looks forward to working closely with Martha Stewart as they further develop and introduce these products to market in the future.”
The release notes “Canopy Growth previously reported that it will invest between $100 and $150 million in a hemp industrial park in New York State with an intended purpose of being the Company’s first hemp facility in the United States.”